Cookie Policy

Last updated: 15 January 2026

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies help us understand how you use our website, remember your preferences, and improve your overall experience.

Why We Use Cookies

UrbanPulse IO uses cookies for several important purposes:

  • Essential Website Functionality: To ensure our website works properly and securely
  • Analytics: To understand how visitors interact with our website and improve our services
  • Personalisation: To remember your preferences and provide a customised experience
  • Marketing: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns
  • Performance Monitoring: To monitor website performance and identify technical issues

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as they are necessary for the website to work.

Analytics Cookies

We use Google Analytics to collect information about how visitors use our website. This helps us understand which pages are most popular, how long visitors spend on our site, and how they navigate through our content. This information is used to improve our website and services.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly.

Marketing Cookies

These cookies are used to track visitors across websites for marketing purposes. We use Google Ads and other advertising platforms to deliver relevant advertisements and measure campaign effectiveness. They help us show you advertisements that are more relevant to your interests.

Cookie Details

Below is a detailed list of the cookies we use on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gat Google Analytics - throttles request rate 1 minute Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google DoubleClick - ad targeting 1 year Marketing

Third-Party Cookies

Our website uses services from third-party providers that may set their own cookies. These include:

  • Google Analytics: For website analytics and performance monitoring
  • Google Ads: For advertising and remarketing campaigns
  • Google Fonts: For web font delivery and display

These third-party services have their own privacy policies and cookie policies. We recommend reviewing their policies to understand how they use cookies and handle your data.

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customise your cookie preferences by category

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block cookies from specific websites
  • Block all cookies
  • Delete cookies when you close your browser

Please note that blocking all cookies may affect your ability to use certain features of our website.

Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing basic analytics and advertising functionality. When you reject marketing or analytics cookies, Google services adjust their behaviour to respect your choices whilst maintaining essential functionality.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

UrbanPulse IO SARL

Rue du Fossé 117, 4814 Differdange, Luxembourg

Email: privacy@urbanpulseio.world

Phone: +352 28985632